Dear System was my final graduation project for Product Design BA at Edinburgh College of Art - a study into our increasingly amorphous relationships with appliances within the home, envisioning the object as service, and the user as product. In the connected home, objects are market-driven to cannibalise attention and work in increasingly complex ways to keep it.
As Dear System produces toast, it also listens - to user feedback, emotion, and reception; becoming yet more alien as it attempts to become human. Learning, it attempts to exploit the complexities of our connected future and produce a vision of the future home; with the toaster as metaphor.
The device burns targeted advertising onto toast as a means of paying for itself; while gathering seemingly useless data to build a worryingly comprehensive portrait of its owner, to be sold back to advertisers.